OK, I admit it. I do a little bookkeeping on the side but financial assets are not the ones I’m referring to in the title of this post. The assets I want you to protect are your intellectual assets, specifically your webinar recordings.

A few days ago, I got a note from AnyMeeting that started with this ominous advisory:

On May 31, 2017 we will no longer be able to host your recordings that were made prior to June 2013.

To make matters worse, the recordings cannot be downloaded so if we want to keep them for posterity, we need to capture them with screen recording software like Camtasia or some less expensive alternative. I don’t fault AnyMeeting for this. Their technology has evolved in the past four years and the recording tech they used back then is now obsolete. In fact, I give them credit for warning clients that their old recordings are in danger.

There is an important lesson to be learned from this. What you put in the “cloud” depending on where you put it, really no longer belongs to you. The service provider can, at their whim, delete your asset or deny you access to it. In the most extreme case, the service provider can simply go out of business. That is why it is vitally important that you view your webinar platform and certain video platforms like YouTube and Vimeo as delivery mechanisms, not storage mechanisms. The only way to be sure you retain access to your webinar recordings is to have a copy locally and back it up with a service like Carbonite.

Most webinar platforms give you a way to download your recording. Adobe Connect has a convert to MP4 feature in it’s recordings area. Some platforms like WebinarJam automatically post your recordings to YouTube. Then you can download the recording locally from there. (This PC Magazine article highlights some utilities for downloading YouTube videos with the caveat that Google does NOT want you to do it. However, if it’s your own darn stuff then I say you can download your own darn stuff!) And of course the worst case scenario is using screen capture if you cannot download the webinar recording.

Regardless of how you do it, if you have even the slightest sense that you will want access to a webinar recording in the future, keep it somewhere where you retain ownership and access.

Do you have any clever techniques for saving your webinar recordings? If so, share in the comments below.

Are you running webinars and would like an objective review from a professional webinar producer? Sign up here for a webinar audit.

Categories: Best Practices

Matt Bovell

President and CEO of Vell Group LLC